Privacy Policy
Last Updated: 24 November 2025
Effective Date: 24 November 2025
1. Introduction
Welcome to Telecare Research Insights ("we," "our," or "us"). We are a specialist market intelligence agency dedicated to the UK Technology Enabled Care (TEC) sector.
We value the privacy of our website visitors, clients, and the public sector officials whose data appears in our intelligence reports. This Privacy Policy outlines how we collect, use, and protect personal data in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
2. Who We Are (Data Controller)
Telecare Research Insights (Trading name of Five on a Bike Limited) is the Data Controller for the personal data we process.
Registered Office: Office14, Midshires House, Smeaton Cl, Aylesbury HP19 8HL
Company Registration Number: 09121126
Data Protection Lead: Laura Tele - laura@telecareinsights.co.uk
3. The Data We Collect
We collect data from three distinct groups of people. The legal basis for processing differs for each.
A. Website Visitors & Prospective Clients
Data Collected: Name, job title, company name, email address, phone number, and IP address.
Source: Provided by you via our "Contact Us" forms, newsletter sign-ups, or demo requests.
Purpose: To respond to inquiries, book demos, and send requested market reports.
B. Clients (Subscribers)
Data Collected: Account management details, billing addresses, payment information, and user login logs.
Source: Provided during the onboarding process.
Purpose: To fulfill our contract with you (delivering the intelligence service) and manage your subscription.
C. Public Sector Stakeholders (Our Intelligence Data)
This section applies to the information we hold about public officials (e.g., Commissioners, Procurement Managers) within our research database.
Data Collected: Name, job title, public sector email address, office telephone number, and details of professional responsibilities (e.g., contracts managed).
Source: Obtained via Freedom of Information (FOI) requests, Open Government Data, and publicly accessible registers (e.g., council websites).
Purpose: To provide transparency regarding public sector spending and to facilitate efficient market engagement between suppliers and authorities.
4. Legal Basis for Processing
We rely on the following lawful bases for processing your data:
Data Subject Category
Purpose of Processing
Lawful Basis (UK GDPR)
Website Visitors
Answering inquiries; Analytics cookies
Consent (for cookies) or Legitimate Interests (for replying to messages).
Clients
Service delivery; Billing
Contractual Necessity.
Public Sector Officials
Market intelligence reports
Legitimate Interests. We have a legitimate interest in aggregating public sector data to promote market transparency and efficiency. This does not override the rights of the official as the data relates solely to their professional public function.
B2B Marketing Contacts
Sending newsletters/updates
Legitimate Interests (Soft Opt-in) or Consent. You may opt-out at any time.
5. How We Use Your Data
We use personal data to:
Deliver our Services: Providing the dashboard, reports, and FOI datasets you have purchased.
Improve our Website: Using analytics to understand which regions or topics are most popular (e.g., "Digital Switchover").
Marketing: N/A
Compliance: Fulfilling our legal obligations
6. Data Sharing
We do not sell your personal contact data to third parties for their own marketing purposes. However, we may share data with trusted third-party service providers who assist our operations:
Cloud Hosting & Infrastructure: (e.g., AWS, Microsoft Azure) to host our secure database.
CRM & Marketing Systems: (e.g., HubSpot, Mailchimp) to manage client communications.
Note for Public Sector Data: The professional contact details of public sector officials contained within our reports are shared with our paying subscribers as part of our commercial intelligence service.
7. International Transfers
Our primary servers are located in the UK. If we transfer data to service providers outside the UK (e.g., US-based software), we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or the UK-US Data Bridge.
8. Data Retention
Client Data: Retained for the duration of the contract plus 6 years for tax/legal purposes.
Marketing Data: Retained until you opt-out or for 24 months of inactivity.
Public Sector Intelligence: Reviewed annually to ensure accuracy. Data regarding expired contracts is archived for historical trend analysis.
9. Your Rights
Under the UK GDPR, you have the right to:
Access: Request a copy of the personal data we hold about you.
Rectification: Ask us to correct inaccurate data.
Erasure: Request we delete your data (the "Right to be Forgotten").
Object: Object to our processing of your data (specifically for direct marketing).
To exercise any of these rights, please contact us at: laura@telecareinsights.co.uk
10. Cookies
Our website uses cookies to distinguish you from other users.
Essential Cookies: Required for the site to work (e.g., security).
Analytics Cookies: Help us improve the site. We will ask for your consent via our Cookie Banner before setting these.
11. Contact Us
If you have any questions about this policy or our approach to FOI data, please contact:
Telecare Research Insights]
Email: laura@telecareinsights.co.uk